TeraCare & Tera Corp
Confidential Investor Pitch Deck
A comprehensive home health platform, starting with physical therapy.
TeraCare is a comprehensive home health platform, starting with physical therapy. We manage a patient's full recovery so families don't have to hire and coordinate different specialists on their own.
"A freelance therapist sells a visit. A traditional clinic sells a session. TeraCare manages the entire recovery."
Doctors are available.
A clear plan is not.
After a stroke, surgery, or major injury, patients often go home without a clear plan for how to get better.
No one is in charge of the whole recovery.
- The hospital manages the admission.
- The doctor gives medical advice.
- The therapist provides individual sessions.
- The caregiver handles the patient’s daily needs.
The family is forced to manage everything.
- They must find a therapist and check qualifications.
- They arrange schedules and repeat their story to every new doctor.
- They try to judge whether the patient is improving.
- They find a replacement when the therapist is unavailable.
- They decide what to do when recovery slows down.
“I am a rehab doctor. Two years ago, a patient’s family begged me to send a therapist to their house because their father couldn't make it to the hospital for his sessions. When I looked at the options available, I realized the entire home-care industry was fundamentally broken—because if I were in their shoes, I’d be completely overwhelmed trying to figure out where to start and who to trust for my own father.
Even if I searched for a therapist on their behalf, I had to manage all the coordination myself—checking availability, confirming they’d accept the job, matching their skills to the patient's condition, and ensuring the quality of care met clinical standards. It was my medical reputation on the line for a process I couldn't control.
So, I built TeraCare.”
A growing market.
The rehab market in the Philippines is growing as the population ages. Patients facing a sudden medical crisis are willing to pay for a clear solution.
A measurable regional rehabilitation need
755,550
Residents across three proposed launch and expansion corridors
≈4,260
Estimated higher-severity difficulty walking or climbing steps
≈1,450
Estimated unable to walk or climb steps (home-first proxy)
| Corridor | Population | Elevated-Need Pool |
|---|---|---|
| Vigan | 191,443 | ≈1,079 |
| Candon | 220,429 | ≈1,243 |
| Ilocos Norte (Urban) | 343,678 | ≈1,938 |
| Total | 755,550 | ≈4,260 |
At 300–600 paid episodes annually, TeraCare would serve approximately 7–14% of the estimated higher-severity mobility pool across its proposed three regional corridors.
*Source: 2024 PSA LGU counts and 2020 PSA functional-difficulty statistics (Region I rate: ~0.564%). These are prevalence proxies, not diagnosed annual demand.
Our Target Customer
Who pays?
Are they desperate?
Will they pay?
National Macro Trends
16.3% CAGR
₱7.4B+
Future Reimbursement Upside
Current Rank
Top 4
Out of all PHIC procedures despite zero visibility.
Read the thesis →
Imagine the surge when public awareness grows. Physical Therapy could easily surpass other major procedures to become the #1 most utilized procedure in the country. Our core cash-pay model works perfectly today, providing a scalable foundation for future reimbursement integration.
The Gap
Home Care
The Advantage
Read the thesis →
By digitizing the process, we are building the infrastructure required for formal authorization and approved claims workflows.
The Unit Economics (Per Session)
Hover for math
Top-Line Revenue
₱1,375 Current (₱11k/8 sessions)
Target: With PhilHealth
₱1,911 Claim (Net of ₱3.6k PF)
Net Margin
₱375 Current
Target Net Margin
₱1,048 (2.8x Increase)
Why Now.
Three things are happening at the same time.
1. The Home Care Shift
Since the pandemic, patients now expect medical care to come to them.
2. An Aging Population
The number of elderly people needing rehab is growing faster than hospitals can build new clinics.
3. Software Changes the Economics
Software now handles the admin work that used to require a large coordination team. Our operating costs are lower than any clinic built five years ago.
Why Patients Choose Us.
A clear rehabilitation plan from a doctor, carried out by a physical therapist in your home.
What we provide
Safe and Trusted
Our rehab doctors manage everything.
Clear Answers Immediately
The first doctor visit gives instant relief.
Care adapted to their home
We adapt our care to the patient's actual home.
What we remove
No coordination burden
We handle the doctor, the therapist, the schedule, and training the family.
Faster start to recovery
By bringing care to the home, patients start getting better in days, not weeks.
No guessing
Families do not have to navigate the medical system alone.
The New Standard in Rehab.
We acknowledge the strengths of existing alternatives while delivering a structured, physician-led pathway.
| Decision Factor | TeraCare | Solo Freelancer | Hospital Rehab | Family Care |
|---|---|---|---|---|
| Lowest Cost | Mid-Market (~₱1,375) | Low (₱800–₱1,000) | Premium (₱2,000+) | Free (Winner) |
| Institutional Trust | Building | Personal relationship | Established (Winner) | N/A |
| Clinical Oversight | Physician-led (Winner) | Limited backup | Physician-led (Winner) | None |
| Care Location | Home & Clinic (Winner) | Home only | Clinic only | Home only |
| Caregiver Training | Structured (Winner) | Inconsistent | Limited | Inconsistent |
The 9-Step Recovery Pathway.
We don't just send a therapist. We manage the entire recovery.
A rehab doctor checks the patient, finds the exact problem, and sets clear goals to start recovery safely.
A simple, easy-to-understand roadmap given to the family outlining goals and schedule.
One primary therapist for continuity, accountability, and stronger trust.
Checking the actual home for risks like bed height, stairs, and bathroom access to ensure safe movement.
Following the doctor's plan with a focus on walking, gaining strength, and improving daily movement.
Teaching families how to help the patient move safely and prevent falls, making recovery faster.
Tracking real progress: how far they can walk, if they can use stairs, and if they can move independently.
If the patient stops improving, the therapist alerts the doctor immediately to adjust the plan.
A clear report of what was achieved and what the patient should do next.
A clear, mutually beneficial financial model.
We charge a flat ₱10,999 for an 8-session home rehab program. Out of that, your clinic receives a guaranteed co-management/referral fee for every patient you send. You get paid for directing care, we handle all the logistics.
Standardized home rehabilitation.
Scale your income, not your payroll.
Building your own home-care department requires hiring therapists, buying equipment, managing logistics, and handling payroll.
TeraCare acts as your white-labeled home rehab partner. You instantly expand your clinic's capacity and revenue with absolutely zero operational overhead.
No Hiring
We recruit, vet, and manage all the licensed therapists.
No Logistics
Our dispatch system handles routes, scheduling, and cancellations.
Pure Profit
You simply refer the patient and collect the co-management fee.
How the math works for you.
Your Projected Yield
By partnering with TeraCare, you unlock revenue streams from patients who previously dropped off.
- Consults Retained: You retain the initial and follow-up consults for home-bound patients.
- Procedures Captured: You capture downstream procedures (EMG-NCV, injections) from this retained pool.
- Clinic Share: You earn a 10% co-management fee on every rehab package booked.
Consultation PF
₱90,000/mo
~90 consults (inc. follow-ups) × ₱1,000
Procedural PF
₱35,000/mo
~10% (7 pts) need ₱5k procedure
Clinic Share
₱16,500/mo
15 packages × ₱1,100 MSO fee
Why we can afford this (Unit Economics of 1 Package)
The Breakdown
Because we don't pay fixed physical clinic overhead, our margin supports paying you a healthy clinic share without raising prices on the patient.
The Two-Company Structure.
TeraCare is the physiatrist-led service network. Tera Corp provides the standardized operating infrastructure behind that network.
TeraCare Clinic
The Professional Corporation (PC) that practices medicine. The clinical entity retains full medical authority, maintaining clear operational boundaries and structured clinical governance.
What They Do: Doctors diagnose patients, order treatments, and handle recovery plans.
Tera Corp
The Management Services Organization (MSO). We are the business of running the business. This company holds the brand, and it holds the equity.
What We Do: We manage the money, software, marketing, hiring, equipment, and company growth. Everything that is not clinical.
Centralized, compliant brand-building that drives regional awareness.
We maintain continuity of care, so if a therapist is unavailable, clinical progress continues without disruption.
Our costs don't rise much even as we serve more patients.
Allows us to attract experienced operators and technical talent.
We can easily start providing new types of home health services.
Maintains clean separation between clinical and administrative functions.
You own the brand, technology, and growth systems, not just a doctor's practice.
The management company operates on a predictable fee structure.
If a doctor retires, the management business stays safe and continues growing.
Capital-Efficient Structure
Our model provides distinct operational clarity, protecting both clinical independence and investor capital:
The clinical entity retains full clinical authority and sufficient operating reserves.
The MSO earns fair-market compensation for its services.
The Team.
To build a healthcare business, you need someone who understands clinical care and someone who understands legal rules. Our founders are experts in both.
Ben Paolo C. Rabara
MD, DPARM
Medical Lead: Ben is a Rehab Doctor who builds software.
He practices medicine and builds the software tools we use. This means we have direct medical oversight and technical flexibility without needing outside agencies.
Atty. Athena Kayana Linda T. Rabara
RN, JD
Business Lead: Athena is a Registered Nurse turned Corporate Lawyer.
She designed the legal structure that makes our business safe to invest in. Her background in both nursing and law ensures we stay compliant while scaling the business.
Built by Doctors, for Doctors
We aren't tech outsiders or corporate executives trying to disrupt your practice. As a boarded physiatrist himself, our Medical Lead built this platform to solve the exact headaches he faced in his own clinic.
Total Clinical Autonomy
You remain the captain of the ship. We provide the logistics, the software, and the vetted therapists, but all medical decisions and care plans remain entirely under your control. We extend your reach; we do not replace your judgment.
Peer Validated
6 clinics already waitlisted
Because our model protects clinical autonomy while expanding revenue, six rehab doctors from other regions are already in our pipeline waiting to deploy TeraCare for their patients.
Let's start with 3 patients.
We are not asking you to change your entire practice. We are asking you to identify 3 patients who are currently dropping off due to commute issues, and let us prove the financial and clinical model.
Patient 1
₱1,100Net revenue generated for your clinic.
Patient 2
₱1,100Net revenue generated for your clinic.
Patient 3
₱3,300 TotalRisk-free, zero-overhead revenue from just a test run.
Scale Your Clinic's Revenue
TeraCare solves a huge problem: Families struggle to organize rehab care at home. We fix this by giving them one complete, doctor-led program.
Our founders are experts in both medicine and business. We built this company to be highly organized from day one, allowing us to scale clinical excellence across regions without compromising quality.
We are built to be your trusted partner. We turn dropped-off patients into a new, zero-overhead revenue stream, extending your care directly into their living room.
Let us handle the logistics. You guide the recovery.
The TeraCare Standard
Why leading physicians trust our team.
Centralized Tech Stack
One custom-built CRM and operations platform to run scheduling, billing, and client records across any professional service vertical.
Unified Playbook
Plug-and-play marketing, client acquisition, and hiring models that can be instantly applied to newly acquired branches or franchises.
Automated Back-Office
Centralized billing, compliance, and administration, completely freeing professionals to focus only on their craft.