TeraCare & Tera Corp
Confidential Investor Pitch Deck
A comprehensive home health platform, starting with physical therapy.
TeraCare is a comprehensive home health platform, starting with physical therapy. We manage a patient's full recovery so families don't have to hire and coordinate different specialists on their own.
"A freelance therapist sells a visit. A traditional clinic sells a session. TeraCare manages the entire recovery."
Doctors are available.
A clear plan is not.
After a stroke, surgery, or major injury, patients often go home without a clear plan for how to get better.
No one is in charge of the whole recovery.
- The hospital manages the admission.
- The doctor gives medical advice.
- The therapist provides individual sessions.
- The caregiver handles the patient’s daily needs.
The family is forced to manage everything.
- They must find a therapist and check qualifications.
- They arrange schedules and repeat their story to every new doctor.
- They try to judge whether the patient is improving.
- They find a replacement when the therapist is unavailable.
- They decide what to do when recovery slows down.
“I am a rehab doctor. Two years ago, a patient’s family begged me to send a therapist to their house because their father couldn't make it to the hospital for his sessions. When I looked at the options available, I realized the entire home-care industry was fundamentally broken—because if I were in their shoes, I’d be completely overwhelmed trying to figure out where to start and who to trust for my own father.
Even if I searched for a therapist on their behalf, I had to manage all the coordination myself—checking availability, confirming they’d accept the job, matching their skills to the patient's condition, and ensuring the quality of care met clinical standards. It was my medical reputation on the line for a process I couldn't control.
So, I built TeraCare.”
The Gap in Care.
Families do not just want physical therapy. They want someone to take over the heavy burden of managing the recovery.
Who Needs This Most?
The Current Problem
Right now, families only have two bad choices: a clinic they cannot travel to, or a freelance therapist working without a doctor's supervision.
What families actually need
OpportunityOur Solution
We don't sell hours of PT. We sell a doctor-led program that takes full control of the patient's recovery from start to finish.
Why This Works Quickly
No dominant player
A growing market.
The rehab market in the Philippines is growing as the population ages. Patients facing a sudden medical crisis are willing to pay for a clear solution.
A measurable regional rehabilitation need
755,550
Residents across three proposed launch and expansion corridors
≈4,260
Estimated higher-severity difficulty walking or climbing steps
≈1,450
Estimated unable to walk or climb steps (home-first proxy)
| Corridor | Population | Elevated-Need Pool |
|---|---|---|
| Vigan | 191,443 | ≈1,079 |
| Candon | 220,429 | ≈1,243 |
| Ilocos Norte (Urban) | 343,678 | ≈1,938 |
| Total | 755,550 | ≈4,260 |
At 300–600 paid episodes annually, TeraCare would serve approximately 7–14% of the estimated higher-severity mobility pool across its proposed three regional corridors.
*Source: 2024 PSA LGU counts and 2020 PSA functional-difficulty statistics (Region I rate: ~0.564%). These are prevalence proxies, not diagnosed annual demand.
Our Target Customer
Who pays?
Are they desperate?
Will they pay?
National Macro Trends
16.3% CAGR
₱7.4B+
Future Reimbursement Upside
Current Rank
Top 4
Out of all PHIC procedures despite zero visibility.
Read the thesis →
Imagine the surge when public awareness grows. Physical Therapy could easily surpass other major procedures to become the #1 most utilized procedure in the country. Our core cash-pay model works perfectly today, providing a scalable foundation for future reimbursement integration.
The Gap
Home Care
The Advantage
Read the thesis →
By digitizing the process, we are building the infrastructure required for formal authorization and approved claims workflows.
The Unit Economics (Per Session)
Hover for math
Top-Line Revenue
₱1,375 Current (₱11k/8 sessions)
Target: With PhilHealth
₱1,911 Claim (Net of ₱3.6k PF)
Net Margin
₱375 Current
Target Net Margin
₱1,048 (2.8x Increase)
Why Now.
Three things are happening at the same time.
1. The Home Care Shift
Since the pandemic, patients now expect medical care to come to them.
2. An Aging Population
The number of elderly people needing rehab is growing faster than hospitals can build new clinics.
3. Software Changes the Economics
Software now handles the admin work that used to require a large coordination team. Our operating costs are lower than any clinic built five years ago.
Why Patients Choose Us.
A clear rehabilitation plan from a doctor, carried out by a physical therapist in your home.
What we provide
Safe and Trusted
Our rehab doctors manage everything.
Clear Answers Immediately
The first doctor visit gives instant relief.
Care adapted to their home
We adapt our care to the patient's actual home.
What we remove
No coordination burden
We handle the doctor, the therapist, the schedule, and training the family.
Faster start to recovery
By bringing care to the home, patients start getting better in days, not weeks.
No guessing
Families do not have to navigate the medical system alone.
The New Standard in Rehab.
We acknowledge the strengths of existing alternatives while delivering a structured, physician-led pathway.
| Decision Factor | TeraCare | Solo Freelancer | Hospital Rehab | Family Care |
|---|---|---|---|---|
| Lowest Cost | Mid-Market (~₱1,375) | Low (₱800–₱1,000) | Premium (₱2,000+) | Free (Winner) |
| Institutional Trust | Building | Personal relationship | Established (Winner) | N/A |
| Clinical Oversight | Physician-led (Winner) | Limited backup | Physician-led (Winner) | None |
| Care Location | Home & Clinic (Winner) | Home only | Clinic only | Home only |
| Caregiver Training | Structured (Winner) | Inconsistent | Limited | Inconsistent |
The 9-Step Recovery Pathway.
We don't just send a therapist. We manage the entire recovery.
A rehab doctor checks the patient, finds the exact problem, and sets clear goals to start recovery safely.
A simple, easy-to-understand roadmap given to the family outlining goals and schedule.
One primary therapist for continuity, accountability, and stronger trust.
Checking the actual home for risks like bed height, stairs, and bathroom access to ensure safe movement.
Following the doctor's plan with a focus on walking, gaining strength, and improving daily movement.
Teaching families how to help the patient move safely and prevent falls, making recovery faster.
Tracking real progress: how far they can walk, if they can use stairs, and if they can move independently.
If the patient stops improving, the therapist alerts the doctor immediately to adjust the plan.
A clear report of what was achieved and what the patient should do next.
What ₱10,999 buys.
One complete 8-session home rehabilitation program (physician assessment billed separately). Delivered seamlessly. Nothing to coordinate.
What the patient gets
- 1
Physician assessment at the clinic (Billed separately)
A rehab doctor examines the patient, finds the exact problem, and writes a clear recovery plan.
- 2
8 home therapy sessions
One dedicated therapist, same person every visit, following the physician's written plan.
- 3
Home environment assessment
Therapist evaluates the actual home: bed height, bathroom access, stairs, transfer routes.
- 4
Family caregiver training
Safe transfers, fall prevention, and daily exercise guidance so progress continues between visits.
- 5
Digital home exercise program
Personalized exercises accessible on any phone, updated as the patient improves.
- 6
End-of-program summary
Written report of goals achieved, sent to the family and the referring physician.
Full Package Price
₱10,999
8 sessions · ~₱1,375 per session
Compare to alternatives
What sets this apart from a freelancer
- ✓ Physiatrist-led, collaborative care plans
- ✓ Same therapist every visit
- ✓ Escalation to physician if needed
- ✓ Family is trained and supported
- ✓ Written summary at the end
Note: The ₱1,000 physician assessment is billed separately at the clinic visit.
How We Get Patients.
Search visibility
We use paid ads to find families right when the patient leaves the hospital.
Fast response
When a family messages us, our team replies instantly to book a doctor's visit.
Doctor Referrals
We provide clear plans, so doctors keep sending us patients.
Early paid demand at attractive preliminary acquisition cost.
₱2,846 in Meta advertising generated a highly defensible initial funnel.
158
Messaging Conversations
18
Attended Consultations
(Attributed to Facebook)
4
Home-Rehab Packages Sold
Preliminary funnel economics
Our initial paid-acquisition pilot generated four package sales at a preliminary media CAC of ₱711.
Early results indicate that paid digital acquisition can generate consultations and package purchases at an economically viable preliminary CAC. The next milestone is to demonstrate that these results remain consistent across a larger patient cohort and increased advertising spend.
* Source: Meta Ads Manager and patient source recorded during consultation. Meta messaging conversations may include repeat users and are not necessarily unique qualified leads. Package value assumes four packages priced at ₱10,999. Gross package value is not the same as cash collected or recognized revenue. Note: The exact campaign period, spend reconciliation, and Ads Manager screenshots are available upon request.
The Two-Company Structure.
TeraCare is the physiatrist-led service network. Tera Corp provides the standardized operating infrastructure behind that network.
TeraCare Clinic
The Professional Corporation (PC) that practices medicine. The clinical entity retains full medical authority, maintaining clear operational boundaries and structured clinical governance.
What They Do: Doctors diagnose patients, order treatments, and handle recovery plans.
Tera Corp
The Management Services Organization (MSO). We are the business of running the business. This company holds the brand, and it holds the equity.
What We Do: We manage the money, software, marketing, hiring, equipment, and company growth. Everything that is not clinical.
Centralized, compliant brand-building that drives regional awareness.
We maintain continuity of care, so if a therapist is unavailable, clinical progress continues without disruption.
Our costs don't rise much even as we serve more patients.
Allows us to attract experienced operators and technical talent.
We can easily start providing new types of home health services.
Maintains clean separation between clinical and administrative functions.
You own the brand, technology, and growth systems, not just a doctor's practice.
The management company operates on a predictable fee structure.
If a doctor retires, the management business stays safe and continues growing.
Capital-Efficient Structure
Our model provides distinct operational clarity, protecting both clinical independence and investor capital:
The clinical entity retains full clinical authority and sufficient operating reserves.
The MSO earns fair-market compensation for its services.
How We Make Money
1. The Cost of One Program (8-Session Home Rehab)
Variable Cost Per Package
Note: The ₱1,000 doctor assessment is billed separately.
| 50/mo | 100/mo | 150/mo | 200/mo | 1,000/mo | |
|---|---|---|---|---|---|
| Therapists needed | 4 | 8 | 11 | 15 | 73 |
| Coordinators needed | 1 | 2 | 2 | 3 | 14 |
| Coordinator cost | ₱18,000 | ₱36,000 | ₱36,000 | ₱54,000 | ₱252,000 |
| Equipment depreciation | ₱2,000 | ₱4,000 | ₱5,500 | ₱7,500 | ₱36,500 |
| Back-office/bookkeeping | ₱24,000 | ₱24,000 | ₱24,000 | ₱35,000 | ₱120,000 |
| Tech infrastructure | ₱5,000 | ₱5,000 | ₱10,000 | ₱10,000 | ₱40,000 |
| Permits & compliance | ₱4,000 | ₱4,000 | ₱4,000 | ₱8,000 | ₱30,000 |
| Business insurance | ₱5,000 | ₱5,000 | ₱5,000 | ₱8,000 | ₱30,000 |
| Total fixed overhead | ₱58,000 | ₱78,000 | ₱84,500 | ₱122,500 | ₱508,500 |
| Fixed overhead as % of Tera Corp revenue | 25.8% | 17.3% | 12.5% | 13.6% | 11.3% |
| Fixed cost per package | -₱1,160 | -₱780 | -₱563 | -₱613 | -₱509 |
| Contribution margin (₱3,131 × patients) | ₱156,550 | ₱313,100 | ₱469,650 | ₱626,200 | ₱3,131,000 |
| Pre-tax operating profit | ₱98,550 | ₱235,100 | ₱385,150 | ₱503,700 | ₱2,622,500 |
| Net profit/mo | ₱73,441 | ₱177,282 | ₱291,923 | ₱357,530 | ₱1,865,648 |
| Annualized net profit | ₱881K | ₱2.13M | ₱3.50M | ₱4.29M | ₱22.4M |
2. Why Therapists Join Us
They earn more overall.
Freelancers charge ~₱800 a visit. We pay them ₱650–₱700, but they make more because we handle all the finding, booking, and billing for them.
Note: Modeled on a 26-day working month. The ~₱675 per visit rate remains highly attractive even after factoring in fuel, vehicle depreciation, travel time, and parking.
3. Scaling efficiency
No physical clinics to pay for. Fixed costs don't rise with patient volume.
- One admin team handles all patients
- We hire more therapists only when we have more patients
- Separate doctor fees
- Therapist compensation is inclusive of ordinary local transportation within assigned area
The Doctor Offer
Why local doctors want to partner with us:
- More Patients for Doctors: To find 15 home rehab patients, we send about 75 new patients to the doctor's clinic every month at no cost to them.
- Helping Doctors Serve More Patients: Every doctor has patients who physically cannot travel to a clinic. We allow doctors to serve and earn from these patients instead of losing them.
Consultation PF
₱90,000/mo
~90 consults (inc. follow-ups) × ₱1,000
Procedural PF
₱35,000/mo
~10% (7 pts) need ₱5k procedure
Clinic Share
₱16,500/mo
15 packages × ₱1,100 MSO fee
Why Clinicians Join TeraCare
We empower physical therapists and rehab doctors to focus entirely on patient care by removing administrative burdens.
Clinical Autonomy
Clinical decisions remain entirely with the clinicians.
Zero Marketing Needed
We handle patient acquisition, scheduling, collections, and coordination.
Predictable Income
Higher utilization rates lead to more consistent, reliable earnings.
Escalation & Support
Direct pathways to physicians and better documentation tools.
Training & Equipment
Access to continuous training, specialized technology, and proper equipment.
Clear Career Paths
Opportunities to move into mentorship, leadership, and operational roles.
Operating Leverage (1 to 20 Hubs, Monthly)
Because we don't build new clinics for every hub, our fixed overhead grows disproportionately slower than revenue as we scale to 20 hubs. Note: Gross Revenue (GMV) reflects total patient spend. Net Revenue reflects Tera Corp's Management Fee.
How the money flows
Partner Doctors
Get more patients and earn money on every check-up.
The Clinic
Keeps a 10% fee on every package sold.
Therapists
See more patients and earn 3-5x more money.
Our Business
Earns a strong profit margin without needing clinics.
5. Margin Expansion Levers
While our current projections are based on conservative unit economics, the model contains multiple levers we can pull. We intentionally choose to prioritize clinical quality, clinician retention, and rapid market penetration in this phase, but these options remain available for future optimization.
Optimize Pricing
Revenue LeverAdjusting the per-session price from ~₱1,375 to match premium market rates.
Direct flow to the bottom line.
We prefer maintaining an accessible price point to capture a larger share of the middle market.
Network Density (Routing)
Efficiency LeverGrouping patients in tighter geographic areas to reduce travel time.
Allows therapists to see more patients per day, reducing unit costs.
Requires building scale and volume first. Our software is built to automatically optimize this as density grows.
Upselling Equipment
High ImpactSelling useful portable rehab tools directly to patients.
Extra profit from existing patients with no new marketing costs.
Adds inventory and shipping work.
Leverage Tiered Clinical Teams
Modest ImpactUsing junior therapists for simple cases.
Lowers total service costs without changing patient price.
Requires very careful supervision to keep quality high.
The Team.
To build a healthcare business, you need someone who understands clinical care and someone who understands legal rules. Our founders are experts in both.
Ben Paolo C. Rabara
MD, DPARM
Medical Lead: Ben is a Rehab Doctor who builds software.
He practices medicine and builds the software tools we use. This means we have direct medical oversight and technical flexibility without needing outside agencies.
Atty. Athena Kayana Linda T. Rabara
RN, JD
Business Lead: Athena is a Registered Nurse turned Corporate Lawyer.
She designed the legal structure that makes our business safe to invest in. Her background in both nursing and law ensures we stay compliant while scaling the business.
Why Choose TeraCare?
Access to the PhilHealth rehabilitation package is strictly gatekept by Rehabilitation Medicine Specialists. Expansion in this industry is constrained entirely by how fast you can onboard these specialists.
As a boarded physiatrist himself, our Medical Lead has inherent, direct access to this tight-knit specialty. We aren't outsiders trying to recruit doctors. We are doctors building for our peers.
6 Regions
Already waitlisted
Six rehab doctors from other regions in the Philippines are already in the pipeline, just waiting for the Vigan proof-of-concept to finish before onboarding their clinics.
Sequenced Scale:
Infrastructure Before Expansion.
Home-based rehabilitation is fundamentally a logistics challenge. Scaling prematurely degrades clinical quality and increases operational burn. We strictly sequence our growth into two phases to mitigate operational risk.
0–18 Months
- • The Target: 50 active monthly patients.
- • The Goal: Standardize clinical workflows (SOPs), optimize the proprietary EMR for field dispatch, and finalize our therapist recruitment pipeline.
- • The Reality: This phase is designed for operational stress-testing, not rapid growth. We optimize the logistics to ensure high-quality care at unit scale.
Month 19+
- • The Target: 150+ active monthly patients.
- • The Goal: Expand nationally by leveraging a pre-established network of physiatrists who are primed for our validated proof-of-concept.
- • The Reality: With validated SOPs and a hardened EMR managing logistics, the MSO can rapidly onboard new clinicians and absorb patient volume without proportional increases in overhead.
Month 36+
- • The Target: Full managed home care.
- • The Goal: Deploy Occupational Therapy, Speech Therapy, and Nursing care on the exact same MSO backbone.
- • The Reality: With operational density achieved via our PT wedge, adding new specialties expands our revenue per patient without needing to acquire a new customer.
What we are raising.
The ₱2M funds the 18-month bridge to Phase 2 (150+ active monthly patients). It operationalizes the MSO-PC legal structure, scales patient acquisition, and fully staffs our administrative clinic hub.
We Are Raising
₱2,000,000
For Equity
10%
Capital-Efficient Operating Model
True standing fixed overhead is ₱58k/mo — operational breakeven is reached at just 19 patients a month.
Phase 1 (18-Mo) & Phase 2 (36-Mo)
Phase 1 proves the model at 50 patients/mo. Phase 2 scales to 150+ patients/mo, generating ₱3.5M+ in annual Operating Profit (EBITDA).
Valuation Methodology & Returns
The ₱18M pre-money valuation is anchored in Phase 2. At ₱3.7M EBITDA, a standard 5-6x multiple values the business at ₱18.5M–₱22M. ₱2M funds the bridge from Phase 1 proof-of-concept to Phase 2 value realization.
Use of Funds (18-Month Budget)
Staffing and overhead for our existing clinic space acting as the central administrative hub.
100% direct paid ad spend on Meta (Facebook/IG) and Google Ads to acquire home rehab patients.
Serverless hosting (Supabase/Vercel), domains, Google Workspace, and AI API costs.
Key Risks Are Known—And Designed Into the Model.
We reduce risk through clinician alignment, clinical governance, operating discipline, and milestone-gated expansion.
Clinician Retention & Revenue Leakage
iMitigated via competitive compensation, clear career pathways, and team-based care.
Clinician poaching, patients following departing clinicians, off-system treatment, and therapist loyalty to individuals rather than the TeraCare ecosystem.
Competitive compensation, clear career pathways, team-based care, centralized patient coordination and records, continuity protocols, and incentives tied to quality, retention, and organizational contribution.
Patient Churn & Revenue Durability
iMitigated via structured care programs, measurable goals, and a 60/40 payment option.
Rehabilitation is currently episode-based rather than contractual recurring revenue. Patients may discontinue early, become inactive, or be unable to afford continued care.
Structured care programs, measurable goals, caregiver training, progress reviews, clinically appropriate reassessment and reactivation, referral partnerships, and a 60/40 payment option.
Workforce & Delivery Economics
iMitigated via regional clinician pools, route clustering, and capacity-based hiring.
Limited clinician supply, incorrect employment classification, excessive travel time, and insufficient patient density.
Regional clinician pools, rigorous compliance with labor classifications (four-fold test), defined service zones, route clustering, minimum patient-density thresholds, and capacity-based hiring.
Clinical & Financial Governance
iMitigated via clinical supervision, documentation audits, and arm’s-length MSO pricing.
Inconsistent quality, malpractice or adverse events, data-privacy failures, uncertain PhilHealth reimbursement, and inappropriate related-party MSO fees.
Credentialing, clinical supervision, standardized escalation protocols, documentation audits, appropriate insurance, role-based data access, arm’s-length MSO pricing, and exclusion of unvalidated PhilHealth revenue.
Execution & Founder Concentration
iMitigated via documented operating playbooks and milestone-gated regional launches.
Overdependence on founders and premature geographic expansion.
Documented operating playbooks, delegated branch leadership, centralized dashboards, standardized training, local clinical partners, and milestone-gated regional launches.
Why You Should Invest
TeraCare solves a huge problem: Families struggle to organize rehab care at home. We fix this by giving them one complete, doctor-led program.
Our founders are experts in both medicine and business. We built this company to be highly organized from day one, allowing us to scale clinical excellence across regions without compromising quality.
We are built for scale and eventual institutional partnership. A Tech-Enabled Healthcare Startup operating as a Platform MSO, ready to scale across geographies and medical specialties.
We are here to consolidate a fragmented market.
The MSO Engine: Built to Scale
How we operationalize and standardize the "business of running other businesses."
Centralized Tech Stack
One custom-built CRM and operations platform to run scheduling, billing, and client records across any professional service vertical.
Unified Playbook
Plug-and-play marketing, client acquisition, and hiring models that can be instantly applied to newly acquired branches or franchises.
Automated Back-Office
Centralized billing, compliance, and administration, completely freeing professionals to focus only on their craft.